Lighthouse 1204 – A Lesson in Marketing
If you are wondering why you are seeing a blog title that is soooo off topic for my blog, let me explain a little. One of my favorite real estate seo buddies brought to our attention an ad for Lighthouse 1204 that was printed in a Condo Owner magazine in his market. The ad pretty [...]
How to Increase Your Site’s Usability
With the number of blogs, websites, social media and search engines we have at our online disposal, it’s no wonder that when people want to really find out about something, they turn to the Internet. As a real estate agent, you can’t afford not to have an online presence, whether it’s just a simple new [...]
Interview with Displet Owner, Eric Bramlett
As most of you know, I have been out of the real estate biz for a while. I now manage the marketing and search division of a company in the for profit education space and absolutely love it. That said, I can’t completely stay away from the real estate technology aspect of the RE biz [...]
Social Networking in Real Estate
A lot of you reading this blog have come to it probably by searching it down using google. If you didn’t find LouLynch.com by way of search engine, chances are you came in through one of my social media channels. According to recent statistics, Facebook has over half a billion active users. Youtube now ranks [...]
Google Instant Scraper Tool
Check out Zack Katz’s Google Instant Scraper Tool. A while back, Google rolled out the new “Google Instant” as a new feature to their search engine results page. When it first came on the scene, there was a lot of talk in regards to what effect this new feature will have on the SEO and PPC world.
The Importance of Having GOOD IDX on Your Real Estate Website
Having IDX on your real estate website is one of the most important things you can do for your real estate business. At this point I am sure most of you know what IDX is for, those of you that don’t, you should do your best to get up to speed as quickly as possible. [...]
Mobile Apps Made Specifically for Realtors
Real estate agents have often been some of the first people to experiment with new technology. Laptops, remote computer access and mobile real estate web apps have all been major benefits in a career that is fast paced and depends on lots of information that seems to be changing by the moment.
WordPress IDX Plugin (kind of)
I used the acronym IDX because most of you guys would easily identify it but the truth is this plugin doesn’t use IDX at all (well not directly anyway). A company called RealShout has introduced a new plugin for WordPress that enables any WordPress blog to display real estate listings without the need for IDX. [...]
Writing Great Content for Your Real Estate Website
When building a real estate website, it is easy to get carried away with the way it looks rather than the information that it provides. While it is important to have an attractive website it is more important to have good content that is well written and to the point. The information your website provides [...]
Sticky Websites Create Good Leads
If you are reading this blog, you are more than likely one of the more tech savvy real estate agents in your market. Being a tech savvy agent, you undoubtedly know that in order to attract and convert real estate website visitors, your website needs to be STICKY. A “sticky website” refers to how well [...]