Lou Lynch
WordPress IDX Plugin (kind of)
I used the acronym IDX because most of you guys would easily identify it but the truth is this plugin doesn’t use IDX at all (well not directly anyway). A company called RealShout has introduced a new plugin for WordPress that enables any WordPress blog to display real estate listings without the need for IDX. [...]
Writing Great Content for Your Real Estate Website
When building a real estate website, it is easy to get carried away with the way it looks rather than the information that it provides. While it is important to have an attractive website it is more important to have good content that is well written and to the point. The information your website provides [...]
Sticky Websites Create Good Leads
If you are reading this blog, you are more than likely one of the more tech savvy real estate agents in your market. Being a tech savvy agent, you undoubtedly know that in order to attract and convert real estate website visitors, your website needs to be STICKY. A “sticky website” refers to how well [...]
Calling Your Web Leads
Before I get rolling, I would like to give a shot out to Washington DC Real Estate expert Kevin Koitz. Kevin was kind enough to pass on some of the numbers I used in this blog as well as bring to light the notion that I may have been misunderstood as a being a advocate [...]
Using Email to Follow up on Web Leads
Before I get into how to use email to follow up I must tell you that making voice contact via telephone is far more effective and a very important milestone in the conversion process. In fact, every email you send should have a call to action where the focus is to get the lead on [...]
You got them to the website, now get them in the car.
When it comes to converting internet leads, phone calls, drip email and auto-responders are a good start but long-term follow up gets the job done. Even if your salesperson is responding to the lead in record time, the majority of leads just aren’t ready to talk. The best way to convert the highest number of [...]
When Are Web Leads Ready?
In my last post I wrote that 70% of web leads are non-responsive to sales calls (and emails) within the first 90 to 120 days. To better spread the word, I dropped a leader post over at ActiveRain and found out that some of my readers over there took what I said to mean that [...]
The Sales Cycle of the Web Lead
According to recent data, more than 70% of real estate web leads are not ready to buy (or even look at) homes until 90 to 120 days after they first register on a real estate website. In fact, the majority of the leads that are in the 90-120 day period are non-responsive and simply not [...]
How to best analyze lead data
For salespeople, the task of analyzing lead data accomplishes a few things that help tremendously in the conversion process. Having in-depth information on the lead prior to follow-up puts the salesperson in a better position to sell. The better the intelligence, the better the opportunity exists for a salesperson to prepare a pitch that is [...]
Website Registration Strategy
Website registration is one of the most important pieces of the conversion process when it comes to real estate websites. Websites void of user registration convert at such a low rate, the cost/benefit quickly becomes unbalanced, stunting the website’s ability to sustain itself. On the other hand, websites that practice strict registration prior to the [...]