If you are reading this blog, you are more than likely one of the more tech savvy real estate agents in your market. Being a tech savvy agent, you undoubtedly know that in order to attract and convert real estate website visitors, your website needs to be STICKY. A “sticky website” refers to how well a website retains visitors after they first enter the website. Read More
Before I get rolling, I would like to give a shot out to Washington DC Real Estate expert Kevin Koitz. Kevin was kind enough to pass on some of the numbers I used in this blog as well as bring to light the notion that I may have been misunderstood as a being a advocate of calling leads later rather than earlier. Thanks again Kev, hopefully this post clears that up as that is definitely not what I meant. Read More
Before I get into how to use email to follow up I must tell you that making voice contact via telephone is far more effective and a very important milestone in the conversion process. In fact, every email you send should have a call to action where the focus is to get the lead on a full on interactive phone call. Read More
When it comes to converting internet leads, phone calls, drip email and auto-responders are a good start but long-term follow up gets the job done. Even if your salesperson is responding to the lead in record time, the majority of leads just aren’t ready to talk. The best way to convert the highest number of internet web leads is to hire a lead coordinator. Read More
In my last post I wrote that 70% of web leads are non-responsive to sales calls (and emails) within the first 90 to 120 days. To better spread the word, I dropped a leader post over at ActiveRain and found out that some of my readers over there took what I said to mean that it was pointless to contact leads during the non-response period. This is absolutely not the case, it was my intention to convey quite the opposite. In my opinion the non-response period presents the greatest amount of opportunity for agents that are clever enough to make contact and begin building rapport. Read More