If you are wondering why you are seeing a blog title that is soooo off topic for my blog, let me explain a little. One of my favorite real estate seo buddies brought to our attention an ad for Lighthouse 1204 that was printed in a Condo Owner magazine in his market. The ad pretty much made claims that … well, read for your self (ad image for Lighthouse 1204 to the right)

So the reason it is ending up on my blog is because we thought it would be interesting to have a little fun with the Meyer people and show them that you can’t really advertise that you own a search term like Lighthouse 1204. Hopefully the folks at Meyer won’t take this the wrong way as we are only poking a little fun and maybe they will spend their money a little more wisely the next time.
So what exactly is Lighthouse 1204?
From quickly looking at the Meyer site, I gather that it is a condo listing they are trying to push but if you google it now, you will most likely see blog posts like these talking about they way this advertisement is a tad misguided and doing something like this often puts the time and money spent on it at risk. The 1204 portion I believe to be the address of the specific unit e.g Lighthouse 1205, Lighthouse 1206, Lighthouse 1207 would be examples of other listings as well a cheesy way of adding contextual value by using variations of the target keyword
One last thing about the Lighthouse 1204 goof
I really don’t have anything to add here except that I needed a few more words of content and wanted to link out to Eric Blackwell (another old school RE buddy). I figured it only to be fair since I already linked out to E-Bram and Cal-dog. So here you go … my last mention of Lighthouse 1204.
[...] Lou Lynch’s take on Lighthouse 1204 [...]
[...] it and put his thoughts on Lighthouse 1204 on his site. Then another guy chimed in with more about Lighthouse 1204 and making misleading claims. And then Lighthouse 1204 gets more [...]