Before I get into how to use email to follow up I must tell you that making voice contact via telephone is far more effective and a very important milestone in the conversion process. In fact, every email you send should have a call to action where the focus is to get the lead on a full on interactive phone call. Read More
Using Email to Follow up on Web Leads
Tuesday, May 26th, 2009 at 1:58 pm
How to best analyze lead data
Sunday, March 1st, 2009 at 11:55 am
For salespeople, the task of analyzing lead data accomplishes a few things that help tremendously in the conversion process. Having in-depth information on the lead prior to follow-up puts the salesperson in a better position to sell. The better the intelligence, the better the opportunity exists for a salesperson to prepare a pitch that is relevant to the needs of the customer.