According to recent data, more than 70% of real estate web leads are not ready to buy (or even look at) homes until 90 to 120 days after they first register on a real estate website. In fact, the majority of the leads that are in the 90-120 day period are non-responsive and simply not ready to be contacted by a salesperson. The bright side is that almost 80% of those leads will eventually close up to 1 year after the 90 to 120 day mark making the average sales cycle 15 to 16 months in total. Read More
How to best analyze lead data
Sunday, March 1st, 2009 at 11:55 am
For salespeople, the task of analyzing lead data accomplishes a few things that help tremendously in the conversion process. Having in-depth information on the lead prior to follow-up puts the salesperson in a better position to sell. The better the intelligence, the better the opportunity exists for a salesperson to prepare a pitch that is relevant to the needs of the customer.