Real Estate SEO, Lead Gen, Conversion and Technology

Before I get rolling, I would like to give a shot out to Washington DC Real Estate expert Kevin Koitz. Kevin was kind enough to pass on some of the numbers I used in this blog as well as bring to light the notion that I may have been misunderstood as a being a advocate of calling leads later rather than earlier. Thanks again Kev, hopefully this post clears that up as that is definitely not what I meant. Read More »

Before I get into how to use email to follow up I must tell you that making voice contact via telephone is far more effective and a very important milestone in the conversion process. In fact, every email you send should have a call to action where the focus is to get the lead on a full on interactive phone call. Read More »

In my last post I wrote that 70% of web leads are non-responsive to sales calls (and emails) within the first 90 to 120 days.  To better spread the word, I dropped a leader post over at ActiveRain and found out that some of my readers over there took what I said to mean that it was pointless to contact leads during the non-response period.  This is absolutely not the case, it was my intention to convey quite the opposite.  In my opinion the non-response period presents the greatest amount of opportunity for agents that are clever enough to make contact and begin building rapport. Read More »

Website registration is one of the most important pieces of the conversion process when it comes to real estate websites. Websites void of user registration convert at such a low rate, the cost/benefit quickly becomes unbalanced, stunting the website’s ability to sustain itself. On the other hand, websites that practice strict registration prior to the display of real estate listings fail at effectively converting users to customers as users simply won’t register. The answer lies somewhere in between, something I like to call a hybrid registration.

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