Calling Your Web Leads
Before I get rolling, I would like to give a shot out to Washington DC Real Estate expert Kevin Koitz. Kevin was kind enough to pass on some of the numbers I used in this blog as well as bring to light the notion that I may have been misunderstood as a being a advocate [...]
Using Email to Follow up on Web Leads
Before I get into how to use email to follow up I must tell you that making voice contact via telephone is far more effective and a very important milestone in the conversion process. In fact, every email you send should have a call to action where the focus is to get the lead on [...]
When Are Web Leads Ready?
In my last post I wrote that 70% of web leads are non-responsive to sales calls (and emails) within the first 90 to 120 days. To better spread the word, I dropped a leader post over at ActiveRain and found out that some of my readers over there took what I said to mean that [...]
Website Registration Strategy
Website registration is one of the most important pieces of the conversion process when it comes to real estate websites. Websites void of user registration convert at such a low rate, the cost/benefit quickly becomes unbalanced, stunting the website’s ability to sustain itself. On the other hand, websites that practice strict registration prior to the [...]