Real Estate SEO, Lead Gen and Conversion

Lou Lynch – Internet Technology Professional

Before I get rolling, I would like to give a shot out to Washington DC Real Estate expert Kevin Koitz. Kevin was kind enough to pass on some of the numbers I used in this blog as well as bring to light the notion that I may have been misunderstood as a being a advocate of calling leads later rather than earlier. Thanks again Kev, hopefully this post clears that up as that is definitely not what I meant. Read the rest of this entry »

When it comes to converting internet leads, phone calls, drip email and auto-responders are a good start but long-term follow up gets the job done.  Even if your salesperson is responding to the lead in record time, the majority of leads just aren’t ready to talk.  The best way to convert the highest number of internet web leads is to hire a lead coordinator. Read the rest of this entry »

In my last post I wrote that 70% of web leads are non-responsive to sales calls (and emails) within the first 90 to 120 days.  To better spread the word, I dropped a leader post over at ActiveRain and found out that some of my readers over there took what I said to mean that it was pointless to contact leads during the non-response period.  This is absolutely not the case, it was my intention to convey quite the opposite.  In my opinion the non-response period presents the greatest amount of opportunity for agents that are clever enough to make contact and begin building rapport. Read the rest of this entry »

According to recent data, more than 70% of real estate web leads are not ready to buy (or even look at) homes until 90 to 120 days after they first register on a real estate website. In fact, the majority of the leads that are in the 90-120 day period are non-responsive and simply not ready to be contacted by a salesperson. The bright side is that almost 80% of those leads will eventually close up to 1 year after the 90 to 120 day mark making the average sales cycle 15 to 16 months in total. Read the rest of this entry »