Comments on: Writing Great Content for Your Real Estate Website

By: Aprilette

Aprilette — Wed, 04 Aug 2010 04:53:47 +0000

I agree with #3 and #4. Keeping it simple and direct to the point, will send a clear message to people about your business. Great ideas, love your post!

By: Susan

Susan — Sun, 28 Feb 2010 00:06:39 +0000

Great guidelines Lou. I’ve always felt that good grammer and spelling were very important.

I agree with Jolenta that its good to write like you speak, unless of course you have bad grammer and swear alot. This makes the blog more interesting and lets your personality shine on thru! Ok….now I have to proof this comment really well before I hit ‘submit’.

By: Josh Thomas@Lead Flow

Josh Thomas@Lead Flow — Sat, 13 Feb 2010 10:04:58 +0000

Lou,
Those “4 Tips” you mention are right on the money, my friend. Many people think spelling and grammar is less important these days but nothing could be further from the truth. Good grammar doesn’t make you look good, but bad grammar makes you look REALLY bad.

And of course, way too many agents miss that vital little nugget about actually telling their visitors what they want done. This is crucial.

By: Mark Martin

Mark Martin — Sun, 31 Jan 2010 20:21:13 +0000

I couldn't agree more. While it is important to include a few key words in your content, going overboard is annoying and not useful. You need to give your readers a reason to keep coming back and if all you do is stuff keywords ...who is going to want to read more? .-= Mark Martin´s last blog ..Houston Real Estate Sales Dip; Home Prices Increase =-.

By: Ben@Negative Calorie Foods

Ben@Negative Calorie Foods — Mon, 25 Jan 2010 09:31:48 +0000

Very good blog post. I think while some niches can get away with normal content or run of the mill Internet writing, the competitive niches force you to write at a level that makes you stick out a little bit more. Good writing can be for readers and for SEO, in fact it makes sense that Google would prefer this! Enjoyed the thought provoking post. Keep it up! .-= Ben@Negative Calorie Foods´s last blog ..So Are Negative Calorie Foods Really a Diet? =-.

By: immo132@ Real Estate Agent Quebec

immo132@ Real Estate Agent Quebec — Sat, 23 Jan 2010 11:20:38 +0000

Content is always king… But one more thing every one should know that how to place the content in real estate websites….. for better conversion……

By: David@Chicago Real Estate

David@Chicago Real Estate — Fri, 15 Jan 2010 16:41:41 +0000

The more detailed information you can give your potential buyer the better. People want to find all the information they can before thinking about purchasing a home. For most people this is the biggest single purchase of their lives, so it is important to make them feel comfortable with what your selling.

By: Liz Bolton@Cambridge Real Estate

Liz Bolton@Cambridge Real Estate — Mon, 11 Jan 2010 01:50:01 +0000

Excellent reminders – I’m ok with 1 and 3 but am frequently guilty of tangents and calls to action are not my strong suit. They’re hard to do well – for me at least. I often think there should be courses for all this – and believe me, I’d be paying attention in the Calls to Action class!
.-= Liz Bolton@Cambridge Real Estate´s last blog ..Belmont MA Home Sales In 2009 and 2008 =-.

By: Great Deals@Makita cordless drill

Great Deals@Makita cordless drill — Fri, 08 Jan 2010 18:32:26 +0000

There are so many sites out there on real estate that just for SEO and technology will write just anything and in general is not that helpful. Especially if you need to do it yourself and is hard to find good content online.

By: Phil@Garmin Nuvi

Phil@Garmin Nuvi — Thu, 07 Jan 2010 18:45:41 +0000

Bad grammar IS bad!

As a guy who is about to spend a week reworking the copy on his conversion funnel, I’m compelled to offer up a couple of the tips I hope to keep in mind.

Phil’s Tip #1: Write for the decision maker, i.e. don’t use a bunch of technical jargon or concepts without including their explanations. Pictures and short analogies help.

In real estate, I’m sure there are people who have to interact with your profession that have no clue what some of your acronyms and industy terms mean. Welcome them to your site with gentle language and then once you’re a few pages deep, open up to the nitty gritty stuff.

Phil’s Tip #2: Good user testing is good!

Peace and happy new year,

Phil